Advertising as defined by Wikipedia:

Advertising (or advertizing)[1][2][3] is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support....

I found this article an interesting justification of an old media (Out-of-Home, aka Billboards) and at the same time a staggering indictment on tech by tech itself.  

The (albeit brief) article simply tells what's going on in Silicon Valley...which is Tech Companies ar...

The Bottom Line of Fleet Marketing: UNBEATABLE VALUE!

Advertising is measured in terms of "impressions".  

An "advertising impression" is simply a person seeing your message. Newspaper ads are placed DAILY.  Billboards run monthly.  Radio runs monthly.

Fleet Mar...

This is a continuation of QR Codes on the Rise!

My local experience with the QR Code:

I was late getting to the smartphone party, so when I did I was pretty typical...I downloaded app after app, used them once then forgot about them.  Sometimes the app didn't perform a...

Make your employee work!

You have an employee to whom you have assigned a task and paid them to do it, but you're not keeping an eye on them so they are slacking. I'm not talking about Joe or Bob or JoeBob. I'm talking about your website.

For this post the following ap...

What constitutes a "logo?"  Think about some of the most well known brands, then think of those logos.  Some are more of an icon while other logos are composed of stylized text while still others will have a combination of an image and text. The Wikipedia def...

Get shade and a full color message at the same time!

50/50 Perforated Window Film is a product we print on that lets you put colorful graphics on the outside of your windows while folks inside can still see out just fine!

The image accompanying this post shows the MCTV...

When you hear (or read) the words "Burned Out"...what comes to mind?

For me, it's lights.  Burned out lights.  And to me, burned out lights look SHABBY! Do they look that way to anyone else?  Probably.

So let's review...you went into business to make money....

TOP 5 Reasons A-Frames should be part of your marketing game plan!

1)  Durable - These new plastic style will stand up to any weather!

2)  Portable - Make this item work hard by using it for any event you can!

3)  Polished - These newer styles of A-Frames aren't your D...

The term "Practical Marketing" is specifically refers to marketing or advertising done with a working knowledge production methods that will be involved.  Some marketers will blindly approach projects without concern for the production costs (afterall, the customer wil...