Advertising as defined by Wikipedia:

Advertising (or advertizing)[1][2][3] is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support....

I was telling a customer just the other day about way back when we first started seeing a web address in a television commercial.  The advertisers didn't know what "the internet" would become at that time, but they knew they had a new marketing tool and the address/web...

Make your employee work!

You have an employee to whom you have assigned a task and paid them to do it, but you're not keeping an eye on them so they are slacking. I'm not talking about Joe or Bob or JoeBob. I'm talking about your website.

For this post the following ap...

What constitutes a "logo?"  Think about some of the most well known brands, then think of those logos.  Some are more of an icon while other logos are composed of stylized text while still others will have a combination of an image and text. The Wikipedia def...

Get shade and a full color message at the same time!

50/50 Perforated Window Film is a product we print on that lets you put colorful graphics on the outside of your windows while folks inside can still see out just fine!

The image accompanying this post shows the MCTV...

When you hear (or read) the words "Burned Out"...what comes to mind?

For me, it's lights.  Burned out lights.  And to me, burned out lights look SHABBY! Do they look that way to anyone else?  Probably.

So let's review...you went into business to make money....

TOP 5 Reasons A-Frames should be part of your marketing game plan!

1)  Durable - These new plastic style will stand up to any weather!

2)  Portable - Make this item work hard by using it for any event you can!

3)  Polished - These newer styles of A-Frames aren't your D...

The term "Practical Marketing" is specifically refers to marketing or advertising done with a working knowledge production methods that will be involved.  Some marketers will blindly approach projects without concern for the production costs (afterall, the customer wil...

This Brick in the Wall falls into my "Sign Peeve" category.  In this category business owners, managers or stewards are acting in counter to business common sense.

Before I delve into my first Sign Peeve I have ask my favorite recurring question...WHY?  Why are you in...

I subscribe to many blogs and news feeds, one I read this week was great...the link is at the bottom so when you're finished reading please check it out.

To summarize the numurous and humurous completions of the sentence...it does not lead to success to advertise witho...