Advertising as defined by Wikipedia:

Advertising (or advertizing)[1][2][3] is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support....

I found this article an interesting justification of an old media (Out-of-Home, aka Billboards) and at the same time a staggering indictment on tech by tech itself.  

The (albeit brief) article simply tells what's going on in Silicon Valley...which is Tech Companies ar...

Make your employee work!

You have an employee to whom you have assigned a task and paid them to do it, but you're not keeping an eye on them so they are slacking. I'm not talking about Joe or Bob or JoeBob. I'm talking about your website.

For this post the following ap...

What constitutes a "logo?"  Think about some of the most well known brands, then think of those logos.  Some are more of an icon while other logos are composed of stylized text while still others will have a combination of an image and text. The Wikipedia def...

Get shade and a full color message at the same time!

50/50 Perforated Window Film is a product we print on that lets you put colorful graphics on the outside of your windows while folks inside can still see out just fine!

The image accompanying this post shows the MCTV...

When you hear (or read) the words "Burned Out"...what comes to mind?

For me, it's lights.  Burned out lights.  And to me, burned out lights look SHABBY! Do they look that way to anyone else?  Probably.

So let's review...you went into business to make money....

This Brick in the Wall falls into my "Sign Peeve" category.  In this category business owners, managers or stewards are acting in counter to business common sense.

Before I delve into my first Sign Peeve I have ask my favorite recurring question...WHY?  Why are you in...

I subscribe to many blogs and news feeds, one I read this week was great...the link is at the bottom so when you're finished reading please check it out.

To summarize the numurous and humurous completions of the sentence...it does not lead to success to advertise witho...

We often hear folks that think they know what they need... "Oh, just give me some inch and a half letters, that'll be fine." 

In our ongoing effort to keep our customers up to date this blog photo is a Letter Visibility Chart that was developed by the California Instit...

It's 2014!  A New Year!  A new budget!  A clean slate!  Time for a gut check!

WHY?

Why are you in business?  (Is there a charitable logo on your front door?  No?  Then the answer is to make money.)

Why do you put a sign on your building?  Why do...