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  • Ken Stiffler

Bricks in the Wall - They need to be HOW BIG???

We often hear folks that think they know what they need... "Oh, just give me some inch and a half letters, that'll be fine."

In our ongoing effort to keep our customers up to date this blog photo is a Letter Visibility Chart that was developed by the California Institute of Technology. It's important to note that eye site varies by person and that the "Maximum Readable Distance" is based on someone with 20/20 vision.

If you're looking at the chart trying to figure out how big your letters on your building need to be it's best to go by the Readable Distance for Maximum Impact.

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Bricks in the Wall: All that tech and yet...

I found this article an interesting justification of an old media (Out-of-Home, aka Billboards) and at the same time a staggering indictment on tech by tech itself. The (albeit brief) article simply t

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