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March 4, 2015

Advertising as defined by Wikipedia:

 

Advertising (or advertizing)[1][2][3] is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support....

December 23, 2014

I found this article an interesting justification of an old media (Out-of-Home, aka Billboards) and at the same time a staggering indictment on tech by tech itself.  

 

The (albeit brief) article simply tells what's going on in Silicon Valley...which is Tech Companies ar...

October 16, 2014

The Bottom Line of Fleet Marketing: UNBEATABLE VALUE!

 

 

Advertising is measured in terms of "impressions".  

 

An "advertising impression" is simply a person seeing your message. Newspaper ads are placed DAILY.  Billboards run monthly.  Radio runs monthly.

 

 

Fleet Mar...

September 5, 2014

This is a continuation of QR Codes on the Rise!

 

My local experience with the QR Code:

 

I was late getting to the smartphone party, so when I did I was pretty typical...I downloaded app after app, used them once then forgot about them.  Sometimes the app didn't perform a...

August 15, 2014

I was telling a customer just the other day about way back when we first started seeing a web address in a television commercial.  The advertisers didn't know what "the internet" would become at that time, but they knew they had a new marketing tool and the address/web...

April 10, 2014

Make your employee work!

 

You have an employee to whom you have assigned a task and paid them to do it, but you're not keeping an eye on them so they are slacking. I'm not talking about Joe or Bob or JoeBob. I'm talking about your website.

 

For this post the following ap...

March 12, 2014

What constitutes a "logo?"  Think about some of the most well known brands, then think of those logos.  Some are more of an icon while other logos are composed of stylized text while still others will have a combination of an image and text. The Wikipedia def...

March 5, 2014

Get shade and a full color message at the same time!

 

50/50 Perforated Window Film is a product we print on that lets you put colorful graphics on the outside of your windows while folks inside can still see out just fine!

 

The image accompanying this post shows the MCTV...

February 22, 2014

Reading this post could easily save you thousands of dollars.

 

When an entrepreneur conceives of their new business there is a boat load to consider.  Product, market, budgets, financing, employees, insurance, store location, product inventory, and on and on and on.

 

Jus...

February 20, 2014

When you hear (or read) the words "Burned Out"...what comes to mind?

 

For me, it's lights.  Burned out lights.  And to me, burned out lights look SHABBY! Do they look that way to anyone else?  Probably.

 

So let's review...you went into business to make money....

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