Bricks in the Wall: Best Advertising Value is Fleet Marketing
October 16, 2014
The Bottom Line of Fleet Marketing: UNBEATABLE VALUE!
Advertising is measured in terms of "impressions".
An "advertising impression" is simply a person seeing your message. Newspaper ads are placed DAILY. Billboards run monthly. Radio runs monthly.
Fleet Marketing is "bought" once, then accumulates impressions for the period the vehicle is on the road.
After some research I've found the figure of 600 impressions per mile driven from several sites that sell wraps, so I rooted deeper and was able to find some better research to reference and share. Third party data tends to be a bit more trustworthy than when facts are just spouted by the sales staff.